AutoData tries to write posts on many different worthwhile topics that our users and potential users find valuable. One topic we haven’t written about is the importance of employee engagement.
An “engaged employee” is one who is fully involved in and enthusiastic about their work. This allows them to act in a way that furthers their organization’s interests. In other words, an organization with high employee engagement will be a successful organization. Achieving high employee engagement is no easy task, however.
In fact, according to a State of the American Workplace report, 70% of American workers don’t like their job. A whopping 70%!
A recent article in Forbes wrote about the importance of engaged employees:
“Employees engaged in their work are likely to be motivated, to remain committed to their employer and to stay focused on achieving business goals and driving the organizations future. Disengaged employees can drag down others and impact everything from customer service to sales, quality, productivity, retention and other critical areas.”
It’s clear that employee engagement is an integral part of maximizing the value an organization provides. Thus, organizations should ask themselves two questions about employee engagement: what engages employees? How do I know they’re engaged?
The Forbes article discusses a number of great ways to answer the first question (full article found here: http://www.forbes.com/sites/sylviavorhausersmith/2013/08/14/how-the-best-places-to-work-are-nailing-employee-engagement/) I’ll simply outline them in our post:
- Understand what employees are thinking
- Create an intentional culture
- Demonstrate appreciation for contributions, big and small
- Commit to open, honest communication
- Support career path development
- Engage in social interaction outside work
- Know how to communicate the organizations stories
The second question is equally as important – how do I know if my employees are engaged? The most obvious way is through surveys. Many organizations use online surveys to measure their employee’s engagement. However, more and more organizations are finding out that online surveys don’t yield great participation results. In fact, studies have shown that paper surveys yield higher participation rates than online surveys. Because our software allows users to create, distribute, and report on thousands of paper surveys, many organizations have had success using our software to measure employee engagement.
Knowing whether or not your employees are engaged is a top priority in organizations across all types of industry. How do you measure employee engagement?