Combining Web-Based and Mail Surveys Improves Response Rates
A joint effort between three separate Practice Based Research Networks (PBRNs) conducted a study that found combining web-based and paper surveys improves the rate for total survey responses. Using surveys in healthcare – whether for research, patient satisfaction, measuring quality of care, etc. – is a common practice and in the internet age, conventional wisdom suggests that web-based survey tools provide a superior alternative to paper based surveys. The conventional wisdom is incorrect, however.
The study was premised upon the fact that, regardless of the method or technology used in conducting research or gathering data, an adequate response rate is critical to the validity of any and all survey findings. The study (which can be read in full here) analyzed response rates from a survey implemented across 3 PBRNs which initially utilized electronic surveys but followed-up with paper surveys. Despite multiple (5) solicitations to respondents to take the electronic survey, the study found that not only were paper responses nearly one quarter of all responses, but that many responded via paper survey who would not have responded otherwise.
“Our results suggest there is still an important role for the use of paper-based methods in PBRN survey research. Both hard copy and electronic survey collection methods may be required to enhance clinician response rates.”
The study’s results make clear that the most effective way to conduct survey based research is by combining both paper and web based survey tools.
AutoData offers one of the very few solutions on the market that combines both paper and web surveys. In most cases, if an organization wants to combine paper and web-based surveys, they have to rely on separate products from separate companies, which can create more problems than it solves. From survey creation to storing and reporting on the data, AutoData’s software provides a streamlined, easy-to-use process that seamlessly combines all data collected from both paper and web into one database.
If improving survey response rates is your organization’s goal, then AutoData is your solution.